A trusted advisor to test strategies and tactics

Each company's communications challenge is unique. Custom strategic counsel will help your leadership team and business reach their full potential. I deliver solutions tailored to your industry, culture and one-of-a-kind challenges.

I am a firm believer in the no-B.S. approach. It is important to accurately identify problems, be honest about their risks and opportunities, and completely transparent in executing the necessary solutions. Again, Caeli is with you.

Crisis Management

I'm John Martin McDonald, a senior communications leader with decades of crisis management experience as a member of the media, in top PR agencies and with five Fortune 500 companies. My firm offers a range of strategic communications consulting services, all designed to help your company reach its potential in times of stress or disarray. Whether you're looking for a small comms tweak or a complete program overhaul to a new strategy, we have you covered.

I've seen most everything - bankruptcies, mergers, divestitures and more. From Papal visits to plane crashes, kidnappings to Fortune 500 mergers, there are hundreds of reasons why your team and company may be under stress. I have been down that road and can help you lead the way.

I have had to stand in front of dozens of cameras and hundreds of employees to tell the story and share the vision. I can help you and your team see the bigger picture and find the way forward. Caeli is with you.

Communications Leadership

What I Do

Leadership Training and motivation

Getting the team aligned and ready for action


identifying and Minimizing your risks along the way